2022 saw seismic development in web3. And if you’re an early adopter, these updates are new and exciting. But if you’re not, this whole world of NFTs can leave you dumbfounded and confused. Targeting older-skewing art buyers, Glorious, Aotearoa’s leading digital collectible marketplace, launched a campaign to speak directly to the overwhelm. Featuring iconic works by van Gogh, Rembrandt and Degas, the series shows figures descending into all-consuming levels of despair. With each additional image painstakingly reworked to create two additional frames. Audiences were then directed to glorious.digital/learn to watch a suite of explainer films, helping them truly understand the new era of art.