In search of legendary travellers, Heineken released The Ultimate Voyage, a code redemption game designed specifically for mobile, allowing any on-the-go adventurer to play. Since any man of the world should have superb navigation skills, the game tests players' natural sense of direction as they travel to different cities around the world. The better their score, the higher chance players have to win the ultimate voyage to Space. Each game play is initiated by a unique code from Heineken packaging.
The game was released in 56 countries and had to function on any smartphone or network speed, which meant HTML was the format best-suited to build the game. Despite the creative challenges this presented, The Ultimate Voyage still managed to push the boundaries of what is possible within a mobile browser.
We also created a desktop version for anyone who wanted to play the game at home.