One of the most iconic parts of a magazine is its cover. But what if you’re a publication that can’t have one? The Spinoff, Aotearoa’s leading digital magazine, wanted a campaign that captured its iconic tone and lived beyond its digital walls. Introducing: The Spinoff Covered. A meticulously crafted magazine, newspaper and OOH campaign made in collaboration with some of the country’s leading illustrators, photographers and artists. 12 of The Spinoff’s favourite stories of 2022 reimagined into covers it would’ve had… if it had a printed cover.